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	<title>Making Medical Decisions &#187; Valuing health</title>
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	<link>http://www.makingmedicaldecisions.com</link>
	<description>The blog for the forthcoming book "Medical Decision Making: A Physician's Guide" by Alan Schwartz and George Bergus (Cambridge University Press, 2008)</description>
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		<title>Lessons outside health care</title>
		<link>http://www.makingmedicaldecisions.com/2009/lessons-outside-health-care/</link>
		<comments>http://www.makingmedicaldecisions.com/2009/lessons-outside-health-care/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 00:23:44 +0000</pubDate>
		<dc:creator>Alan Schwartz</dc:creator>
				<category><![CDATA[Understanding uncertainty]]></category>
		<category><![CDATA[Valuing health]]></category>

		<guid isPermaLink="false">http://www.makingmedicaldecisions.com/?p=50</guid>
		<description><![CDATA[SMDM Annual Meeting Co-chairs Alan Schwartz and Brendan Delaney are pleased to announce the 2009 Annual Meeting will include a pre-meeting symposium on Saturday, October 17, 2009 in Hollywood, California, USA, titled, Getting Tools Used: Lessons from outside health care. Session Description Will decision aids have a vital role in health care reform? Patient decision [...]]]></description>
			<content:encoded><![CDATA[<p>SMDM Annual Meeting Co-chairs Alan Schwartz and Brendan Delaney are pleased to announce the 2009 Annual Meeting will include a pre-meeting symposium on Saturday, October 17, 2009 in Hollywood, California, USA, titled, <em>Getting Tools Used: Lessons from outside health care</em>.</p>
<p><span id="more-50"></span></p>
<p><strong>Session Description</strong></p>
<p>Will decision aids have a vital role in health care reform? Patient decision support tools are well-validated and effective, but under used. The symposium will address this problem by examining the keys to success of decision support tools used in the US outside of health care.  Investigators will present results of an in-depth investigation of four successful tools used to present evidence and promote informed choices by consumers.</p>
<p>Consumer Reports&#8217;s annual car buying guide, the FDA Nutrition Facts Panel, eBay, and US News&#8217;s America&#8217;s Best Colleges all provide decision support, some mandated by government, some entrepreneurial. Representatives from health care patient decision support producers will comment. The symposium will present key variables for success, and debate the implications for consumer and patient decision involvement in health care decisions.</p>
<p><strong>Speakers</strong></p>
<ul>
<li>Margaret Holmes-Rovner, PhD, Professor &#8211; Health Services Research, <a href="http://www.msu.edu">Michigan State University</a>, East Lansing, MI</li>
<li>Dale Shaller, MPA, Principal, Shaller Consulting, Stillwater, MN</li>
<li>Dorothy Jeffress, M.B.A., M.S.W., M.A., Executive Director, <a href="http://www.cfah.org/">The Center for Advancing Health</a>, Washington, DC</li>
<li>Richard Wexler, MD, Director, Patient Support Strategies, <a href="http://www.fimdm.org">The Foundation for Informed Medical Decision Making</a>, Boston, MA</li>
<li>Representative, <a href="http://www.consumerreports.org/">Consumer Reports </a>Health Rating (Invited)</li>
</ul>
<p><strong>Registration</strong></p>
<p>Information about registration for the Society for Medical Decision Making meeting, including pre-meeting symposia and short courses, will soon be available at <a href="http://www.smdm.org/2009meeting.shtml">http://www.smdm.org/2009meeting.shtml</a></p>
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		<title>Decision psychology and swine flu</title>
		<link>http://www.makingmedicaldecisions.com/2009/decision-psychology-and-swine-flu/</link>
		<comments>http://www.makingmedicaldecisions.com/2009/decision-psychology-and-swine-flu/#comments</comments>
		<pubDate>Tue, 05 May 2009 21:55:00 +0000</pubDate>
		<dc:creator>Alan Schwartz</dc:creator>
				<category><![CDATA[Beyond the individual]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Understanding uncertainty]]></category>
		<category><![CDATA[Valuing health]]></category>

		<guid isPermaLink="false">http://www.makingmedicaldecisions.com/?p=43</guid>
		<description><![CDATA[Behavioral economist (and 2009 President of the Society for Judgment and Decision Making) Dan Ariely appeared on NPR&#8217;s Marketplace to discuss reasons for the swine flu panic. Read or listen to the interview here. He focuses on the difference between the value of an identified life and a statistical life, as well as the impact [...]]]></description>
			<content:encoded><![CDATA[<p>Behavioral economist (and 2009 President of the <a href="http://www.sjdm.org" target="_blank">Society for Judgment and Decision Making</a>) <a href="http://predictablyirrational.com" target="_blank">Dan Ariely</a> appeared on NPR&#8217;s Marketplace to discuss reasons for the swine flu panic. <a href="http://marketplace.publicradio.org/display/web/2009/05/04/pm_swine_scare_q/" target="_blank">Read or listen to the interview here.</a></p>
<p>He focuses on the difference between the value of an identified life and a statistical life, as well as the impact of uncontrollability on risk perception (part of the constellation of factors <a href="http://www.decisionresearch.org/people/slovic/" target="_blank">Paul Slovic</a> has referred to as being associated with &#8220;dread risk&#8221;).</p>
<p>The availability heuristic is also relevant here &#8211; there is very little reporting of deaths associated with seasonal flu and a lot of reporting about potential new strains. This leads to an underestimate of the risk of seasonal flu, even in the young and elderly.</p>
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		<item>
		<title>Symposia from SJDM/SMDM online</title>
		<link>http://www.makingmedicaldecisions.com/2008/symposia-from-sjdmsmdm-online/</link>
		<comments>http://www.makingmedicaldecisions.com/2008/symposia-from-sjdmsmdm-online/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 04:08:52 +0000</pubDate>
		<dc:creator>Alan Schwartz</dc:creator>
				<category><![CDATA[Beyond the individual]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Developing information]]></category>
		<category><![CDATA[Understanding uncertainty]]></category>
		<category><![CDATA[Valuing health]]></category>

		<guid isPermaLink="false">http://www.makingmedicaldecisions.com/2008/symposia-from-sjdmsmdm-online/</guid>
		<description><![CDATA[The 2008 annual meetings of the Society for Judgment and Decision Making (SJDM) and the Society for Medical Decision Making (SMDM) included a &#8220;symposium exchange&#8221;. A symposium by SJDM members was presented at SMDM 2008 (Pennsylvania, PA) and a symposium by SMDM members was presented at SJDM 2008 (Chicago, IL). At least one of the [...]]]></description>
			<content:encoded><![CDATA[<p>The 2008 annual meetings of the Society for Judgment and Decision Making (SJDM) and the Society for Medical Decision Making (SMDM) included a &#8220;symposium exchange&#8221;. A symposium by SJDM members was presented at SMDM 2008 (Pennsylvania, PA) and a symposium by SMDM members was presented at SJDM 2008 (Chicago, IL). At least one of the talks reported on <a target="_blank" href="http://jama.ama-assn.org/cgi/content/short/300/22/2631">a study of behavioral economics for weight loss</a> that has recently received <a target="_blank" href="http://news.google.com/news?ie=UTF-8&#038;tab=wn&#038;ncl=1279079166&#038;hl=en">considerable media attention</a>.</p>
<p>Videorecordings of the symposia are now available. You can find links at <a href="http://www.sjdm.org/content/video-recordings-2008-sjdmsmdm-symposia">http://www.sjdm.org/content/video-recordings-2008-sjdmsmdm-symposia</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>GUT decision-making</title>
		<link>http://www.makingmedicaldecisions.com/2008/gut-decision-making/</link>
		<comments>http://www.makingmedicaldecisions.com/2008/gut-decision-making/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 23:17:04 +0000</pubDate>
		<dc:creator>Alan Schwartz</dc:creator>
				<category><![CDATA[Goals of medical care]]></category>
		<category><![CDATA[Understanding uncertainty]]></category>
		<category><![CDATA[Valuing health]]></category>

		<guid isPermaLink="false">http://www.makingmedicaldecisions.com/2008/gut-decision-making/</guid>
		<description><![CDATA[I was recently at a workshop for National Science Foundation Principal Investigators focused on how to communicate research to the public and the media. One of the suggestions was to develop a three-word summary of the principle message of your research work. This is hard. After thinking about it for a while, though, I realized [...]]]></description>
			<content:encoded><![CDATA[<p>I was recently at a workshop for National Science Foundation Principal Investigators focused on how to communicate research to the public and the media. One of the suggestions was to develop a three-word summary of the principle message of your research work. This is hard.</p>
<p><span id="more-27"></span></p>
<p>After thinking about it for a while, though, I realized that medical decision science (at least as I practice it) is primary about helping physicians and patients with to do three key things:</p>
<ul>
<li>know your Goals</li>
<li>understand Uncertainty</li>
<li>pay attention to Trade-offs</li>
</ul>
<p>Which conveniently folds up into the acronym G-U-T: goals, uncertainty, trade-offs.</p>
<p>Normally, we think of making gut decisions as an intuitive, impulsive, &#8220;hot&#8221; process. Now, though, when I think of asking people what their gut is telling them, I&#8217;ll be thinking of their GUT: What are your goals for life, and how does that factor into this decision? What is uncertain in this decision, how much does it matter, and how can you know more or worry less? What trade-offs will you face between outcomes that you care about, and how will you make them?</p>
<p>(And should I add &#8220;S&#8221; for &#8220;society&#8221; and make it &#8220;GUTS?&#8221;)<br />
Readers, what are your three words for making medical decisions?</p>
]]></content:encoded>
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		<item>
		<title>The prediction problem</title>
		<link>http://www.makingmedicaldecisions.com/2007/the-prediction-problem/</link>
		<comments>http://www.makingmedicaldecisions.com/2007/the-prediction-problem/#comments</comments>
		<pubDate>Thu, 01 Mar 2007 18:42:44 +0000</pubDate>
		<dc:creator>Alan Schwartz</dc:creator>
				<category><![CDATA[Valuing health]]></category>

		<guid isPermaLink="false">http://www.makingmedicaldecisions.com/2007/the-prediction-problem/</guid>
		<description><![CDATA[A major problem in all preference or utility assessment, particularly holistic assessments that require the visualization of a health state in its entirety, is that people must often be asked to assess their preferences for health states that they have not yet experienced. That is, they must predict how they will feel about future health [...]]]></description>
			<content:encoded><![CDATA[<p>A major problem in all preference or utility assessment, particularly holistic assessments that require the visualization of a health state in its entirety, is that people must often be asked to assess their preferences for health states that they have not yet experienced. That is, they must predict how they will feel about future health states that may arise as a result of their decisions.</p>
<p>Unfortunately, people are generally poor predictors of future experiences for several reasons.</p>
<p><span id="more-10"></span><strong>Predictions about acute experiences</strong><br />
For acute states, people will experience the state for a short period, but they will experience the memory of the state for the rest of their lives, and it is the memory of the state that will be used in making future decisions. This would pose no problem if memory was always veridical, but striking studies suggest systematic biases in the memory of unpleasant experiences that can affect decision making.</p>
<p>In one study, patients undergoing colonoscopy or lithotripsy provided minute-by-minute ratings of the discomfort of the procedure as they were undergoing it. After the procedure, and a month later, they provided an overall rating of discomfort. Procedures varied considerably in length (from 4-69 minutes), but overall ratings had no relation to the length of the procedure. Instead, ratings were related to two &#8220;snapshots&#8221; in memory: the peak discomfort the patient experienced during the procedure and the discomfort the patient experienced at the end of the procedure (Redelmeier and Kahneman 1996).</p>
<p>This &#8220;peak and end rule&#8221; implies that it is possible to improve such experiences as colonoscopy by extending them &#8212; for example, by leaving the scope inserted in the rectum &#8220;unnecessarily&#8221; for a few minutes at the end of the procedure. In fact, Redelmeier, et al. (2003) tested exactly that intervention in a randomized controlled trial, and found that it resulted in better evaluations of the procedure and increased likelihood of repeat screening.</p>
<p>Would you agree to have an artificially lengthy colonoscopy if you know that you would remember it better?</p>
<p><strong>Predictions about chronic states</strong><br />
Two powerful forces make it difficult to predict how we&#8217;ll feel about chronic states: contrast effects and adaptation effects.</p>
<p>Contrast effects refer to the impact of our previous state on our current state. Someone who is very happy yesterday and sad today will experience the sadness more acutely than someone who was not particularly happy the day before, due to the contrast between the states. Lottery winners find that subsequent events in their lives, judged in comparison to the experience of winning a jackpot, lack frisson. Paraplegics, on the other hand, find that subsequent events in their lives, judged in comparison to losing their ability to walk, represent significant victories. (These two groups were studied by Brickman et al., 1978).</p>
<p>Adaptation is the other great force in ongoing experiences and chronic states, and people regularly underestimate the human capacity for adaptation. A regularly reported finding in large-scale studies of utilities for commonly-understood disabilities is that respondents without a disability rate the utility of life with the disability significantly lower than respondents who actually live with the disability; blindness, for example, appears much worse to the sighted or newly blind than to those who have lived without sight for some time. (G. Ardine De Wit 2000)</p>
<p>Several recent studies illustrate the power of adaptation. Smith et al. (2006) found that people with colostomies gave higher time-tradeoff utilities to life with a colostomy than people without colostomies. Of particular interest were a large group of subjects who had previously had colostomies which had then been reversed. These subjects gave essentially identical utilities as those who had never had colostomies. This suggests that it is not merely experience with a health state that impacts valuation, but current experience &#8212; that is, having adapted to the health state and not to another.</p>
<p><strong>Surrogate predictions</strong><br />
An often-tempting alternative to requiring patients to accurately predict their evaluation of future health states is to have an agent who has more experience with the health states provide surrogate judgments on a patient&#8217;s behalf. It seems infeasible for most patients to identify friends or relatives who happen to be living in the set of health states that the patient needs to evaluate. On the other hand, clinicians who have cared for patients in all of the relevant health states are usually available. Might clinicians be capable of taking their patients&#8217; perspectives and providing surrogate measures of utility for them?</p>
<p>Although little research has investigated this question, the results of at least one investigation are not promising. Elstein et al. (2004) studied 120 prostate cancer patients and their physicians. Patients provided time tradeoff utilities for three hypothetical future states and for their own current health; physicians provided surrogate time tradeoff utilities for the hypothetical states and the patient&#8217;s current health. As a group, physicians provided higher utility assessments than those actually provided by patients &#8212; a result that might seem promising, particularly if patients underestimate adaptation and physicians expect it. Unfortunately, however, although physicians were reasonably accurate in predicting the preference order in which patients would place the four health states, there was no correlation between the utilities provided by the patient and his or her physician within each health state.</p>
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